“We are very excited about having Alex join the Motor Trend team. and 18 consecutive months of year-over-year primetime delivery growth, as well as many Motor Trend live auto events and auctions across the globe and highly targeted branded content for advertisers. This not only includes the 35 million monthly video views across Motor Trend’s digital platforms, but also Motor Trend Network’s 70M+ homes across the U.S. Hit shows such as RoadKill, Hot Rod Garage, JDM Legends and Wheeler Dealers, as well as Discovery Channel shows such as Fast N’ Loud and Misfit Garage, have all been the video content fuel driving this tremendous digital growth. Since January, the Motor Trend App has doubled subscribers to become the largest auto related digital platform in the U.S, with plans to expand internationally, initially in Europe. Bob Scanlon, President and General Manager of Motor Trend Network and Automotive Content for Motor Trend Group, will report to Wellen. I look forward to working with Alex to take Motor Trend to its next level of success.”Įffective July 1, Wellen will oversee all aspects of Motor Trend Group’s overall strategic direction and global growth of the business including, the highly successful Motor Trend App and digital platforms, Motor Trend Buyer’s Guide, Motor Trend Network, coming Fall 2018 (Discovery’s cable network currently named Velocity), related Motor Trend Group digital owned & operated sites (such as Hot Rod and Automobile) and Motor Trend’s successful live event and media agency businesses. He will be responsible for all functions of the business such as Product, Content, Marketing and Operations, as well as responsibility for the Motor Trend Network. “Motor Trend exemplifies Discovery’s goal for scaling our digital businesses, by super-serving passionate auto enthusiasts with the content they crave on all screens, as well as providing advertisers access to an unparalleled cross-platform audience segment.
“Alex is a tremendous talent, with the world-class digital expertise we need to drive our global ambitions for Motor Trend Group,” said Lang. Wellen joins Discovery following 12 years with CNN Worldwide, having most recently served as Global Chief Product Officer. The announcement was made by Mike Lang, President, International Development & CEO Motor Trend.
NEW YORK – Discovery announced today the appointment of Alex Wellen as President and General Manager of Motor Trend Group, the largest automotive media company in the world.
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